The last three weeks have been a nightmare for anyone who has been
associated with the Indian men’s cricket team (For those who are
unaware, the women’s team beat England by 6 wickets in their first Test
in eight years). The men’s team has gone from bad to worse and in
retrospect that historic win at Lord’s has now started looking more and
more like a fluke.
Having played some competitive sports myself I know that no sports
person steps out wanting to lose. In fact that age old saying “Winning
and losing does not matter, what matters is participation” is not a part
of any athlete’s vocabulary. The only thing that matters really is a
win.

It was a disappointing end to a disappointing series for India.
Dale Earnhardt, the legendary American NASCAR driver once said:
“Second place is just the first place loser.” Yet every sports person
steps out to the playing field being fully aware of the fact that losing
is a very real possibility. The fact that a winner and a loser exists
turns an activity into a game. And when both sides fight to win that
turns a game into a sport. The key ingredient is passion and intensity.
And it was this passion and intensity that the Indian cricket team
failed to show.
The players’s attitude towards the game has hurt the fans. I am
certain that the players are feeling bad about the loss but to assume
that the fans are not hurt is to be completely unaware of fan
psychology. Kirk L. Wakefield in his book,
Team Sports Marketing
describes this by saying “Fans experience pleasure and satisfaction
with their teams…. a dedicated sports fan has an enduring involvement
with the sport and situational involvement with the event.”
The basic reason behind this phenomenon is called Bask In Reflected
Glory [BIRG]: a self-serving cognition whereby an individual associates
themselves with successful others such that another’s success becomes
their own. Nothing achieves this better than cricket in India. Cricket
is not about the skill and fortunes of the eleven men who actually play
but about the self-respect and pride -if not vindication - of an entire
nation. This is why the fans are hurt.
To brush it off and say that “being an India cricketer is a high
pressure job, each of our move is scrutinized and our failures are
discussed threadbare” is the escapists way out. The truth, Team India,
is that you chose this life for yourself. You know cricket in India is
more than just a sport.
The love people have for you turns you into overnight Demigods. It
expands your bank accounts by amounts that could possibly rid our
country of poverty. Those are issues you don’t complain about. When you
won the T20 World Cup in 2007, fans thronged the streets of Mumbai to
celebrate your return. When you won the 2011 ODI World Cup, you brought
the entire nation to a standstill as it roared its approval.
If it is
just a sport why did you not complain about the
attention then? The truth is you cannot decide when you want attention
and when you don’t. That is the biggest curse of being worshipped. If
you have given the fans a right to worship you and put you on a pedestal
then be rest assured they also have the right to pull you down. You
cannot just ask for only sunshine. Life is not that fair.